About Our Company

Microsel’s distribution division was formed in early 1994 to give retailers a strategic source for consumer electronics and peripherals. We understand the need for a reliable partner that can support the retailer as the primary contact for strategic product lines. We recently made a significant investment in a new facility to support the continued growth of our e-tail & retail partners.

Our growth has been fueled by the basic fundamentals it was founded upon. Microsel’s philosophy is to hire experienced & knowledgeable people that have proven success in consumer electronic distribution. Since 1994, Microsel has expanded its product offerings by selectively marketing product lines, bringing new technologies to market with our manufacturer and retail partners. This philosophy has provided Microsel with calculated and controlled growth, which continues to exceed projections. Accordingly, personnel and facilities have been expanded to facilitate this growth. When standard distribution channels do not fit the needs of highly competitive resellers, Microsel is often called upon for our industry-leading expertise.

 Focus Markets:

  • eCommerce
  • Retail
  • Multi-Channel Merchants
  • Direct Response
  • Manufacturers
  • Catalog
  • Incentive
  • Fulfillment